>We are completely psyched at Health Industry Marketing as we proceed to Health 2.0 in San Francisco October 7-9, 2012. It is our opinion that the new technology applications promise to bridge healthcare between the clinician who often must “remediate” disease without having a real insight into the patient as he/she lives each day. Daily habits are pivotal to health improvement and movement towards effective healthcare solutions. The clinician typically relies on diagnostic evaluations that provide a “freeze frame” analysis of where the patient is at the time of the appointment. Heretofore, there hasn’t been a way to monitor the patient’s activities away from the clinician’s office. Applications, when use properly, provide additional data that can be extremely insightful to both the patient and the clinician. Healthy outcomes may very well be enhanced via closer monitoring with apps of the patient in daily life. Tracking dietary habits, exercise, medication, etc. represents a total picture of the patient who is endeavoring to ‘be well.” coupled with diagnostic tests that look deeply into the patient’s biological status.